The
stunning
Pajero 2007
The new Mitsubishi Pajero 2007 is here in the UAE
with its stunning, authoritative and sophisticated
new look. The new stylish makeover of the new
Pajero 2007 continues beyond its peripherals to
the interiors as well. It is of great significance
to note that the new Pajero 2007 retains its
rugged rally heritage and Mitsubishi’s time tested
4WD systems and technology. The 2007 model is the
4th generation of the marque that was launched
first in 1982. After its refurbishment, the new
generation sporty Pajero is a 'Global-standard
All-round SUV' that is more adventurous than ever,
at the same time promises a car like handling and
comfort.
Ready to take adventure to the extreme limits, the
new Pajero 2007 is equipped with a new 5.1 channel
Rockford sound system. The new front-end design is
accentuated by the stylish headlamps, grille and
front bumper designs that give it a powerful,
ground-hugging stance. Available in 3.8 and 3.0
liter engines, the new Pajero 2007 is widely
welcomed by the automobile enthusiasts around the
world as a luxurious premium-value all-round SUV.
While commenting on the new Pajero 2007, Mr. Ahmed
Al Habtoor, CEO – Al Habtoor Motors, said “The new
Pajero 2007 is packed with a lot of exciting
features. We are expecting a new margin of
customers who appreciate style and luxury in an
SUV apart from its adventure skills and are proud
to present this to all those automobile
aficionados who enjoy a special bond with the
marque and take pride in its rally winning
heritage.” Mr. Ahmed Al Habtoor also said, “The
latest edition is a truly rewarding choice as it
offers great value for money. Moreover, the marque
generally have a high resale value and it is a
reality that resale is a major factor for most
customers while buying a new car, especially in
UAE.”
Mitsubishi has enhanced its road capabilities and
durability while retaining its monocoque body with
built-in frame and all-round independent
suspension and Super Select 4WD-II - a feature
carried on from the 3rd generation Pajero that
imparts its go-anywhere capabilities over all
surfaces. Safety and environmental performance are
again areas where the new Pajero 2007 excels.
Besides the 3.8 litre engine with Mitsubishi
Active Stability Traction Control system (MASTC)
and sports mode, the new Pajero 2007 is also
available in a more economical 3.0-litre engine.
The 3.8-litre comes with a V6 24-valve SOHC MIVEC
engine and features INVECS-II 5-speed automatic
transmission whereas the 3.0-liter version comes
with a V6 24-valve SOHC ECI-Multi fuel injection
engine, features INVECS-II 4-speed automatic
transmission.
Talking about the Pajero 2007 launch campaign, Mr.
Roger Ghosn, Marketing Manager, Al Habtoor Motors,
said “This time we chose to introduce the new
Pajero 2007 to the UAE market through a short,
dramatic and exciting 3-day ‘Missing Campaign’. We
got the Pajero enthusiasts to guess what is
missing in the new Pajero and announced a new
Pajero 2007 as reward.” During the promotion, from
11th to 13th February, Al Habtoor Motors invited
people to come to its showrooms to view as well as
to guess and rewarded every visitor with a free
gift. Those who got the correct answer went into a
raffle draw. At the launch, Al Habtoor Motors
completed the campaign puzzle with the message -
‘You were missing from the new Pajero 2007’.
Al Habtoor Motors (AHM) is one of
the UAE's leading names in the automobile sector.
It sells & services exclusively Aston Martin &
Bently from the UK, Bugatti from Italy,
Mitsubishi & Fuso from Japan and Tesma from
Turkey. Part of the UAE based family owned
Al Habtoor Group, AHM is today one of the top
three automotive distribution companies in the
UAE. AHM's network of 7
showrooms, 8 service centers and 12 parts centers
covers the entire UAE. |