Al Habtoor Engineering Enterprises has introduced a new logo, corporate identity and its own website to celebrate more than 30 years as a leading force in the construction industry.
The founding company of the Al Habtoor Group has adopted its new 'look' as it marks a number of significant achievements - including becoming the first construction company in the Northern Emirates to acquire ISO 9002 certification, building the world's only seven star offshore hotel (Burj Al Arab) and the world's largest curved roof span (UAE Armed Forces Officers' Club in Abu Dhabi).
Lina Sadek, Executive Manager of Corporate Affairs, said the new logo and identity has been carefully designed to reflect the company's proud history and future vision.
"Our new logo went through several metamorphoses until we felt we had identified the one that had all the right meanings for us," she said. "We did not want to move away from our achievements of the past 33 years and so kept our corporate 'Habtoor' green as we have come to be identified with it. The two light green vertical lines that point upwards represent a 'structural H', which is similar to the 'H' of the Al Habtoor Group logo. The sharpness of the 'H' represents our commitment to engineering precision, the angled green line going through the 'structural H' it is a modern rendition of our old logo, and the red sphere carried by the light green 'structural H' represents our goal to expand internationally.
"Simply put, our new logo tells of how Al Habtoor Engineering has grown into the new Millennium with a mission: to continuously expand and excel, not just in local markets but internationally. Looked at differently, the logo also represents another face of the company - the human face. We recognise and appreciate the people who have helped to make this company a success and we strive to be involved in projects that enhance people's lives."
Along with the new corporate identity and logo, Al Habtoor Engineering Enterprises has also introduced its own website - www.habtoorengg.co.ae - which provides detailed information about the company, its achievements and ongoing projects.
"Al Habtoor Engineering Enterprises has never had its own website before," Ms Sadek said. "It has been designed to be user friendly and provide relatively comprehensive information about the company. Anyone who is interested in any of our projects can log on and search in different categories to find the information they require. As time progresses, we will build on the content of the website, as well as adding future projects as they materialise."