Last year saw the biggest and most
successful Dubai Air Show ever. Considering that the
event caters to the world’s fastest growing aviation
sector, there is a little wonder on why a record number
gathered at the event’s purpose-built venue and why the
five day event in November is now giving the world’s top
two such exhibitions, held in Farnborough and Le Bourget,
a run for their money.
The
Dubai Air Show 2005 was 25 per cent larger in terms of
exhibitor line-up and space and 60 per cent larger in
terms of the flying display.
The show,
which ran from
November 20
at the Airport Expo Dubai, attracted a record number of
35,000 aviation industry professionals as visitors. The
figure, announced by British-based organiser, Fairs &
Exhibitions, shows an increase of 7,000 visitors
compared to Dubai 2003. Moreover, organisers said the
record number is 5,000 more than what even they had
anticipated.
The bi-annual event is organised in cooperation with the
Government of Dubai Department of Civil Aviation and
Dubai International Airport and in collaboration with
the United Arab Emirates Armed Forces.
General
Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of
Dubai and UAE Defence Minister, inaugurated the show on
the 20th November. He climbed aboard an Airbus A380
super jumbo, accompanied by Airbus chief executive
officer, Gustav Humbert and the head of parent company
EADS, Noel Forgeard.
In
terms of exhibitors, there is a similar success story as
the 2005 show was the largest in the event’s history.
There were altogether 726 exhibitors from 46 countries,
which represented an increase of 25 per cent on the
previous exhibition, Dubai 2003. For the first time in
its history, the show spread to a third hall at the
Airport Expo and it featured 15 national pavilions,
bringing some of the aviation industry’s giants such as
Airbus,
Boeing and
the Lockheed Martin Corporation. The broad exhibitor
base meant major aviation industry players from around
the Gulf region such as Emirates Airline, Qatar Airways
and the Bahrain Executive Air Services (BEXAIR), who
were visiting the show, had the chance to review over
100
models of aircraft, including 40 business jets.
Perhaps the strongest sign of the event’s success this
year is the value of on-site order sales announced by
exhibitors, which reached a record US$21.3 billion. Just
in the fist day of the show, the
announcements made more than doubled the value of all
deals announced at the event two years ago. Orders for
airplane giants Airbus and Boeing, accounted for the
bulk of the figure with more than US$15 billion worth of
new business going over to the two rival manufacturers.
It
was a very successful show for the US manufacturer
Boeing, which landed it’s biggest-ever order from the
region. The massive Dh52.6-billion order was announced
in the opening day of the show and is one of the biggest
for the airline in recent years. The deal was signed by
Emirates Chairman Sheikh Ahmed bin Saeed al Maktoum, who
is also President of the Dubai Department of Civil
Aviation, and James McNearey, Boeing Chairman, President
and Chief Executive Officer. The signing ceremony was
also attended by
General
Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of
Dubai and UAE Defence Minister.
Under the deal’s terms, Boeing will be supplying
Emirates Airline with 42 planes worth US$9.7 billion.
The order for the wide-bodied 777 planes includes ten
777-200LR, 24 777-300ER, and eight aircraft of the 777
freighter version. Emirates also took purchase rights
for a further 20 of the planes, which could add more
than US$4 billion to the deal.
For
Emirates Airline, the massive deal would mean cheaper
air fares, access to new desttinations and hundreds of
new jobs. The order was step in a strategy to double the
airline’s fleet in the next three years, Sheikh Mohammed
told repoerters present at the cigning ceremony. The
deal means Emirates can reach virtually any point on the
globe with America, the whole of Asia and New Zealand
reachable without stop-overs, said Emirates president
Tim Clark. He was also quoted as saying that the company
would be using the new Boeing aircraft to service
passengers flying from Latin America to Asia.
Emirates
was yet to decide between the Airbus A350 and rival
Boeing 787 in its hunt for smaller, mid-sized planes.
Airbus, announced a US$2.9 billion
order for twelve A350s from Kuwait-based lesser Alafco.
An additional six more planes could be ordered later, it
was announced. The European giant also landed a deal for
six narrow-bodied A320 planes with Kuwait-based airline
Jazeera Airways.
The
Bahrain Executive Air Services Company (BEXAIR) used the
Dubai Air Show to announce a US$24 million deal to add
two new Citation XLS aircraft to its fleet. BEXAIR also
used the show to sign a memorandum of understanding with
Canada's Star Navigation Systems Group for the sale and
installation of its flagship In-flight Safety Monitoring
System (ISMS) for the company's entire aircraft fleet.
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Sheikh Mohammed bin Rashid Al Maktoum inspecting the
Dubai 2005 Airshow |
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Emirates A380 mock-up at Dubai Airshow 2005 |
The
Dubai Air Show 2005 is the fastest growing air show in
the fastest growing aviation industry, Sheikh Ahmed was
quoted as saying. A long cry from 1989, when the show’s
first issue took a whopping 45 days to organise.
Currenlty the third largest event of its kind, it can
potentially become the second largest in 2007, when
exhibitors expect to reach a new record. Organisers have
said the next exhibition would be considerably larger,
while the entire exhibition would be moved to the new
Jebel Ali International Airport by 2009.
The
success of the Dubai Air Show is driven by the succes of
the emirate’s carrier Emirates Airline and reflects
Dubai’s importance as a transportation, commercial and
tourism hub in the region.
With a
fleet of 132 aircraft, worht Dh137.6 billion, Emirates
is the world’s fastest growing airline. Scheduled to
receive the first batch of the A380 superjumbo by April
next year, the airline would have the ability to reach
virtually any point on the planet, servicing a
staggering number of destinations. This is an amazing
achievement for the ariline, which was founded a little
over than 20 years ago and started operations in October
1985. According to press reports, for 2004-05, Emirates
paid an increased dividend of Dh368 million to the
Government of Dubai, compared to Dh329 million last
year. In total, the ownership received Dh1.1 billion
from Emirates since dividends started being paid six
years ago.
The
healthy growth of the airline is one reason behind the
record growth witnessed by the Dubai International
Airport, which is considered to be the Middle East’s
busiest. A total of 21.7 million passengers went through
the airport in 2004, registering a 20.2 per cent
increase on 2003. Cargo movement registered an 18.26 per
cent growth in 2004 compared to the previous year with
total freight movement of 1,111,647 tonnes in 2004. The
ACI traffic statistics have ranked the Dubai
International Airport as one of the fastest growing in
the world. At present, the airport has a capacity to
handle 22 million passengers per year, while after its
ambitious US$4.1 billion upgrade, it would have a
capacity of 70 million passengers per year.
Besides Emirates Airline, big players such as Qatar
Airways and Ittihad Airline are also contributing to the
phenomenal growth witnessed by the Middle Eats aviation
sector. Their dynamic growth means good years are to
come for the region’s premier industry event – the Dubai
Air Show.
History of the Dubai Air Show
1989:
In its inaugural year, the Dubai Air Show covered 7,000
square metres at Dubai International Airport. The event
took off successfully with 200 exhibitors, 25 aircraft
on display and 10,000 industry visitors.
1991:
Following the success of the inaugural event, the show
featured twice the number of exhibitors – 400 companies
from 40 countries, showcasing 67 aircraft.
1993:
The growth pattern continued as new aviation industry
players were looking to penetrate the Middle East
market. The show spread to 28,000 square metres,
attracting 450 axhibitors and 20,000 industry visitors.
1995:
Some 500 companies from 24 countries exhibited at the
show, which saw 25,000 aviation industry visitors.
1997:
The exhibitor count was similar to the one two years ago
– 500 companies from 31 countries attended.
2000:
Although held in November 1999, the show was billed as
Dubai 2000 because it was the last major air show before
the turn of the millennium. The show moved to its
purpose-built home at the Airport Expo Dubai, where,
organizers say, the available facilities surpass those
available in Le Bourget, Farnborough and Singapore –
Dubai’s main rivals. The show featured 500 exhibitors
from 37 countries and attracted 30,000 trade visitors.
Top-rank military and civil delegations from over 50
countries as well as more than 400 media attended the
show.
2001:
The show rose against industry downturn following the
terrorist attacks on New York City on September 11.
Specialised industry conferences on finance and IT in
the sector were held to attract more industry attention.
Some 80 civil aviation authorities attended, including a
first-time delegation by a Swedish group, and Italy’s
Frecce Tricolori joined the flying displays.
2003: Some 550 exhibitors showcased their products at the event. For the
first time a helicopter pavilion was added to the
line-up and 85 aircraft were on show. More than 350 VIP
delegates from 84 countries attended the event and its
massively extended conference programme, which included
the first Dubai Aviation Forum and First Middle East Air
Chief’s Conference.
Dubai 2005:
The show surpassed all previous records with
726
exhibitors from 46 countries attending.
In the future:
Organisers have said the next exhibition would be
considerably larger, while the entire exhibition would
be moved to the new Jebel Ali International Airport by
2009.
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