Al Shindagah

28 | Al Shindagah | Issue 136 Bugatti, renowned for luxury and speed, has just opened the world’s largest showroom in Dubai courtesy of Al Habtoor Motors. Joanna Andrews reports. Bugatti unveils a state-of-the-art showroom in Dubai The brand-new showroom for the super-performance French marque is conveniently located on Sheikh Zayed Road. The inauguration of the world’s largest Bugatti dealership, measuring 240 square metres, coincided with the first appearance of the Chiron in the Arabian Peninsula. The 8 litre Chiron, otherwise known as “the most powerful, the fastest, the most luxurious and the most exclusive production super car,” is limited to just 500 vehicles worldwide and is priced at just under $3 million (AED 11 m). To date, 30 orders have come from the UAE, further reinforcing the partnership between Bugatti and Al Habtoor Motors. “A location of this significance and appeal for our brand has earned a superlative showroom,” said Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, and Customer Service. Reinforcing the long-standing partnership with Al Habtoor Motors, he added, “We would like to thank Al Habtoor Motors for this convincing testimony to our brand… The success of Al Habtoor Motors is based on the considerable passion and professionalism with which our partner represents Bugatti in the United Arab Emirates.” Sultan Al Habtoor, President of Al Habtoor Motors, said, “The UAE is always striving to be the best. Our target was therefore to bring the largest, most beautiful Bugatti showroom to the heart of Dubai. Here, our exquisite clientele can experience the unique nature of this fantastic brand in all its facets.”