UAE Stage FIFA Coup

Successfully Bag Bid to Stage
FIFA Club World Cup Championships in 2009 and 2010


By Andre Gonzaga


Very few would have thought that the UAE would hold an edge over more established soccer destinations like Australia and Japan when the bidding process opened at the FIFA headquarters to host the next two editions of the FIFA World Clubs Championships.

But when a high-level delegation led by UAE FA president Mohammad Khalfan Al Rumaithi returned from Zurich, the UAE had announced in a swift move that it is more than willing to play host to some of the big competitions on the international stage. The UAE bid to host the 2009 and 2010 FIFA Club World Cup Championship had been submitted by Al Rumaithi in person to FIFA President Sepp Blatter in the presence of FIFA General Secretary Jerome Valcke and FIFA Head of Competitions Jim Brown a few weeks prior to the deadline in April.

Al Rumaithi had been full of confidence on submitting the bid. “Things do look encouraging,” Al Rumaithi had stated after his return from Zurich. But what perhaps turned things in favour of the UAE is the total backing of the Government in staging such a high-profile event.
 


Mr MOhammad Khalfan Al Rumaithi & Mr. sepp Blatter

So when the decision to hold the competition in 2009 and 2010 was announced by FIFA on May 27, no one was particularly taken by surprise. “We had conveyed to FIFA the support of the Government, so in a way we were not too surprised that we are successful in getting the football world to take notice of this region as a whole,” Al Rumaithi stated.
But what many did not notice is the hard work put in by all concerned to ensure the bid was successful. The Abu Dhabi Sports Council roped in the specialised services of abold – a German-based brands and sports communications company.

This company went about its task in a methodical manner. They were not new to the scene when it came to strategic planning and realisation from the bidding phase to its implementation of major events. They had the backing of their Frankfurt-based technical partners as&p and ProProjekt, who ensured that the UAE bid was the best one when compared to that placed by both Japan and Australia.

And with credentials like the successful bidding and staging of the 2006 FIFA World Cup in Germany, South Africa’s bid for the 2010 FIFA World Cup and Leipzig’s bid for the 2012 Summer Olympic Games, Abu Dhabi was fully justified in putting their faith in a company like abold.

But perhaps the most exciting thing besides actually having the best teams in the world playing here is the fact that a club from the UAE may get a chance to compete in this tournament. Because one club from the host nation is supposed to play the winners of the Oceania Champions League and the winners join the champion clubs of Asia, Africa, Europe, South America and North America.
 

“The AFC President Mohammad Bin Hammam has always maintained that the future is Asia. So by hosting such a prestigious competition, we are justifying this belief and we are keen to ensure the tournament is the best ever,” promised Hamad Bin Brook, Chairman of the Professional League Committee for the UAEFA.

This annual competition has always proved to be one of the toughest. Traditionally, it was the European champions who would be expected to dominate. But its brief history indicates that this has not been so. After missing out on the first three editions to champions from South America, it was fourth time lucky for Europe as AC Milan capped a perfect 2007. Inspired by their Brazilian star Kaka, there was no denying the Rossoneri this time as they saw off a challenge from Argentina’s Boca Juniors in the deciding game.

On a personal note, Kaka had every reason to gloat and celebrate. He won the adidas Golden Ball and the Toyota award for the tournament’s best player.

What a memory this competition has been to the fans. This was a competition laid bare for a genius like Kaka. Following a none too great season back home in Italy’s Serie A, Carlo Ancelotti’s boys knew what they were there for.

The Rossoneri march towards glory began with a solitary goal win against first-time entrants Urawa Reds, thanks to a Clarence Seedorf goal. At the other end, Argentina’s Boca Juniors booked their place in the final showdown against AC Milan following an identical 1-0 victory over Tunisian club Etoile Sportive du Sahel. It was a sort of grudge meeting especially because the Italian side had lost to the South Americans in the final of the Inter-Continental Toyota Cup in 2003.

The final lived up to its billing, producing six goals in which AC Milan displayed an entertaining brand of soccer to win 4-2 in Yokohama and take the trophy to Europe for the first time. If Kaka was the inspiration, Paolo Maldini, Filippo Inzaghi and Seedorf showed that they are among the best in the business. And to consider that the average age of the winning squad was close to 31 years. The victory, when it came, looked fully justified and drew praise from some of the soccer legends from the continent, perhaps because this was the first time that the Cup had landed in Europe.

Japan will once again host the competition at the end of this year before paving the way for the UAE to take centre-stage for 2009 and 2010. And what a memorable occasion that will be!

What is the FIFA Club World Championship?

The FIFA Club World Championship was played for the first time in 2000 in an eight-team format and with a home team joining the selected and invited teams. After the second edition was first scheduled for 2001, then postponed to 2003 and eventually cancelled, the tournament returned in 2005, replacing the traditional Toyota Cup in a new six-team format with the participation of the six continental champions.

In March 2007 it was reported that FIFA accepted a request by CBF and Palmeiras to consider the 1951 Copa Rio de Janeiro as the first official Club World Championship. A definite decision was taken by the FIFA Executive Committee on December 16, 2007 who decided that no tournaments other than those organised directly by FIFA in 2000 and since 2005 will be considered the Club World Championships.

After the next two editions in 2009 and 2010, the tournament will be organised right here in the UAE, before returning to Japan in 2011. All matches are supposed to be played at the Zayed Sports City and the Mohammad Bin Zayed Stadium, the home of Al Jazira Club in Abu Dhabi.
 


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